Survey Says!

Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your website.

You can learn things you did not know about your business by surveying. Maybe your customers buy your main product just to get the free gifts. Your visitors may think it is too hard to navigate through your website. You may find out that most of your customers make over $100,000 a year. By knowing this type of important information, you can improve your website, products/services, advertising, and marketing.

3 Popular Types of Online Business Surveys

Customer Satisfaction Surveys – What did you like or dislike about our products or service, what can we improve or add, how satisfied are you with our customer service, etc.

Website Feedback Surveys – Did you find it easy to navigate through our site, did you find the information you wanted, what did you like or dislike about the site, how did you find our site, etc.

Demographic Surveys – What’s your gender, age, income, occupation, marital status, etc.

Sometimes people don’t want to take the time to fill out a survey. To encourage them to fill out your survey, offer them a freebie if they fill it out. Some ideas are free eBooks, free advertising on your site, free reports, free internet services or a free e-zine subscription. Another idea is to hold a free online contest or sweepstakes and ask visitors to fill out your survey before they enter the contest.

If you don’t yet have an e-mail address list, you could post your survey on appropriate newsgroups, forums, and web 2.0 discussion sites. You could also upload survey software to your website or use a free survey service on the internet. To find such service, simply type the keyword “survey” in any search engine.

Using surveys will not only mean a heck-of-a-lot more money to you, it will also mean more satisfaction in knowing that you are running a business that is focused on the customer, a company that wants to serve its customers.