The appearance of your website text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your website to increase readability and sales conversion.


1. Easy To Read- You want to make it easy for your visitors to read your website text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black background. I am amazed at how often I see this. Nothing will make your visitors exit quicker!


2. Create A Mood- You want to use the color of your website text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use some green text. Use colors that would put you in a mood to buy your product. Think relaxing colors.


3. Grab Their Attention- You can grab your readers’ attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.


4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new etc. You could use bolding, underlining, italics, color changing etc.


5. Sizing It Up- You don't want to use website text that is too small or too large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small. Have someone else with a different pair of eyes look at your site and judge the readability of it for you.


6. Don't Use All CAPS!  You don't want to use all capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS in your headlines to offset it. Too much screaming will defeat your purpose.


7. Font Properly- You want to use a text font that relates to the product or services you are selling. You don't want to use a comic type font when you are selling business books. Using different fonts on one page is fine, but using different fonts on a multiple page site looks unorganized.


8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your website text.


9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your website. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.


10. Check the Readability- It's important to check your spelling and grammar before you upload your website text. When writing ad copy you're allowed to break some of those grammar rules to get your point across. Paying someone to proof read your website text is money well spent!