Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to get promotion for your online business and more website traffic. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:
- your press release should sound like news, not an ad
- you should only send your press release to the media
related to the topic of your press release
- keep your press release one page in length
- your header, contact information and release date should
be at the top of your press release
- use short sentences and double space in between
sentences
- your header and first few sentences should capture the
reader's attention
- you should tell a story and briefly mention your business,
product or service in the body of the press release
- proofread your press release many times. Look for
grammar and spelling mistakes
Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:
- new products or services you're offering on your website
- the results of an online survey or poll you've completed
- a virtual trade show or seminar you're hosting
- a free chat room class you're teaching
- your opening of a new website
- an online award your business or website has won
- a free e-mail newsletter you're publishing
- new online products or services you're giving away
- an online business association or club you're starting
- a famous person that's endorsing your business
- a major joint venture you're doing with another business
- a new book or e-book you wrote
- an expert or celebrity who's speaking in your chat room
- a fundraising event you're doing at your website
- a new contest or sweepstakes you're having at your site
- major sponsorships you're doing online
You can get other press release writing tips and ideas by reading other businesses press releases, reading how-to publications, talking to experts and visiting other media websites. I hope this article persuades and helps you to promote your business and generate more website traffic through press releases.
