Recently I have been looking at many successful internet home business websites, and have noticed how much they have in common. One key feature they all have, is that they raise an important emotional issue or question with the reader.
I like the idea that sites which are simple seem to work best. The best internet home business sites look so simple, that I asked myself many times, how can they be so successful? It seems that the simpler and the more user friendly the internet home business site is, the better chance it has to create high sales figures. A clean site with all the un-necessary elements and non-selling links removed is a big success factor. Here are some tips on how to create such a site.
1. Write An Attention Grabbing Headline.
The title or headline is everything, probably the most important part of the home business website. You should pick the words carefully and write your headline so that it contains the major selling point of the site. The job of the title is to persuade the visitor to continue reading so to find the things that are useful to him or her on your site.
The headline should be well-written and it should stand out from the rest of the copy. It also should be the first element, which catches the visitor`s attention in seconds, because if it does not do that, the visitor continues to the next site in their search.
Everything online works by useful information. This means that the copy of the internet home business website should show your offer or product in a very clear and positive light to make the reader take action now. The copy should draw the reader’s attention immediately to the benefits of your offer or product.
The style of writing is important but the goal is to build up trust in you from the first sentence. The copy should make the reader enthusiastic about the benefits of your widget but it should not use big hype style overpromises, because this can destroy the trust quickly.
3. Make Page Navigation Easy.
Slow site navigation is probably the quickest way to make the visitor continue his surfing to the next site. The site structure should be logical and easy to follow and the reader should know at all times where he is and how he should proceed on your site. Each page should have the same menus in the same place and be clearly accessible.
I think every site visitor hopes that the copy calls him to action clearly and presents the next step, so that he will have no questions or be left guessing as to what to do next. The idea of the web site copy is your call to action and we have to call the reader to do that.
One good way to do that is to lower the bar. That is to offer an inexpensive or free trial opportunity for some period, so that a reader can try your product. Another concept is a front-end offer to build trust, leading up to the next higher priced corresponding product or offer.
5. Images.
One picture tells more than thousand words. You should include photos of every product you sell, because they make the products more real, than the copy alone.
If you have a lot of products for sale, you should use "thumbnails" that link to larger images. This will speed up the page loading time. Don’t forget to add a picture of yourself. People like to know who they are dealing with.
The idea of the opt-in form on your page is to make sure that you get the visitor`s e-mail address, so you can keep in contact with him or her for a long period of time.
It is a good idea to give a free gift to the person who has filled out your opt-in form. Examples are a free e-mail course, or a free e-book, which again will allow you to sell more offers later on.
This page is an important element of the trust building process, because your site visitors want to know who is behind this brand or product. All this requires is that you tell a little about yourself and give your contact information for further questions.
An effective way is to use a picture of yourself and some information in the form of a story and underline your expertise as an internet home business marketer in this area.
8. Write Fresh Content Regularly.
Everything new sells well, people love novelties, new ideas and new exciting internet home business products.
The search engines like sites, which are adding fresh content all the time. This will help your site rank high on the result pages. As important as adding new things, is to take away old ones, which are not working anymore.
It is useful to look at the competing sites in your internet home business niche, because they are a great source of new ideas. Make your site can stand out from the crowd.
The corner stone of every internet home business site is a high quality website, which offers useful content for your visitors. It should stand out from the crowd in a personal way, which builds a big group of loyal fans.